Congratulations! You’ve finished writing your book. Now, the real work begins: getting it into the hands of readers. In today’s competitive market, a fantastic book isn’t enough; you need a strategic and effective marketing plan to make it stand out. This is where a professional book marketing service comes in. They have the expertise, connections, and resources to help your book reach its full potential.
The UK is home to a thriving publishing industry with a wide array of marketing agencies and consultants. From boutique firms that specialize in a specific genre to large agencies that handle everything from social media campaigns to public relations, there’s a service for every author. This guide highlights the top 17 book marketing services in the UK for 2025, providing a clear overview of their specializations, strengths, and offerings.
What to Look for in a Book Marketing Service
Before you dive into the list, it’s important to know what makes a good book marketing service. Here are a few key things to consider:
- Experience and Reputation: Look for a service with a proven track record. Check their portfolio for successful campaigns and read testimonials from other authors.
- Specialization: Does the service specialize in your genre? A firm that understands the target audience for your book—whether it’s a fantasy novel, a business guide, or a children’s book—will be much more effective.
- Services Offered: Do they provide what you need? Book marketing can include everything from social media management and email list building to press releases and author branding. Make sure their offerings match your goals.
- Transparency: A good service should be upfront about its process, what it can realistically achieve, and its pricing structure. Avoid services that make grand promises without a clear plan.
Top 17 Book Marketing Services in the UK 2025
| S. No | Brand Name | Ratings | Address |
|---|---|---|---|
| 1 | Ghostwriting Solution | ⭐⭐⭐⭐⭐ (4.9/5) | USA (Serving In London, England) |
| 2 | The Book Publicist | ⭐⭐⭐⭐ (4.7/5) | Edinburgh, Scotland |
| 3 | Writers’ Marketing | ⭐⭐⭐⭐ (4.6/5) | Manchester, England |
| 4 | Fount PR | ⭐⭐⭐⭐ (4.6/5) | Brighton, England |
| 5 | BookBuzz | ⭐⭐⭐⭐ (4.5/5) | London, England |
| 6 | The Book Marketer | ⭐⭐⭐⭐ (4.7/5) | Bristol, England |
| 7 | Page Turner Marketing | ⭐⭐⭐⭐ (4.5/5) | Oxford, England |
| 8 | Word of Mouth Press | ⭐⭐⭐⭐ (4.6/5) | Glasgow, Scotland |
| 9 | The Indie Author Network | ⭐⭐⭐⭐ (4.7/5) | Cardiff, Wales |
| 10 | Digital Bookshelf | ⭐⭐⭐⭐ (4.6/5) | Birmingham, England |
| 11 | Press Release Experts | ⭐⭐⭐ (4.4/5) | Edinburgh, Scotland |
| 12 | Book Launch UK | ⭐⭐⭐⭐ (4.6/5) | London, England |
| 13 | Fiction First Marketing | ⭐⭐⭐⭐ (4.5/5) | Leeds, England |
| 14 | The Author Platform | ⭐⭐⭐ (4.3/5) | Manchester, England |
| 15 | The Kids’ Book Marketer | ⭐⭐⭐⭐ (4.7/5) | London, England |
| 16 | Academic Book Marketing | ⭐⭐⭐⭐ (4.6/5) | Cambridge, England |
| 17 | The Self-Published Guru | ⭐⭐⭐ (4.4/5) | Sheffield, England |
1. Ghostwriting Solution
Ghostwriting Solution, a name you may know for their writing services, also has a powerful and highly-regarded book marketing division. Their unique advantage lies in their deep understanding of the author’s vision, as they often work with clients from the conceptual stage. This allows them to create fully integrated and authentic marketing campaigns that reflect the core message of the book. They specialize in multi-channel strategies that combine digital advertising with targeted public relations.
- Specialization: Integrated ghostwriting and marketing campaigns.
- Expertise in Genre: Non-fiction, memoirs, business books, and thought leadership.
- Pros: Seamless transition from writing to marketing, authentic and in-depth campaigns, and a strong track record with high-profile clients.
- Cons: Their all-in-one approach can be a significant investment.
- Address: USA (Serving In London, England)
2. The Book Publicist
The Book Publicist is a well-regarded firm that specializes in media and public relations. They help authors secure features in newspapers, magazines, and interviews on radio and television. They have strong connections with journalists and influencers across the UK, giving your book the visibility it needs to reach a wide audience.
- Specialization: Media relations and publicity campaigns.
- Expertise in Genre: Non-fiction, particularly memoirs, biographies, and current affairs.
- Pros: Strong media connections, a good reputation for getting media coverage, and an expert team.
- Cons: They do not handle digital advertising, which may require you to hire a separate service.
- Address: Edinburgh, Scotland
3. Writers’ Marketing
Writers’ Marketing is a boutique agency that offers tailored marketing plans for independent authors. They focus on helping authors build a sustainable long-term career rather than just a one-off book launch. Their services include email list building, social media strategy, and content marketing.
- Specialization: Marketing for independent and self-published authors.
- Expertise in Genre: General fiction, fantasy, and sci-fi.
- Pros: Hands-on, personalized service, and a focus on long-term author growth.
- Cons: Their small team means they can only take on a limited number of clients at a time.
- Address: Manchester, England
4. Fount PR
Fount PR is a dynamic public relations agency with a dedicated book division. They work with both debut and established authors to create impactful PR campaigns. They are known for their creativity and their ability to generate buzz around a book through unique launch events and media partnerships.
- Specialization: Public relations and creative book launches.
- Expertise in Genre: Literary fiction, memoirs, and non-fiction.
- Pros: Innovative and creative campaign ideas, good relationships with media outlets, and a strong focus on brand building.
- Cons: Their services are primarily for PR, so you would need another service for digital advertising.
- Address: Brighton, England
5. BookBuzz
BookBuzz is a marketing service that specializes in online campaigns and social media promotion. They help authors build a strong online presence and connect directly with their target audience through platforms like Instagram, TikTok, and Twitter. They also manage blog tours and online book reviews.
- Specialization: Social media marketing and online promotion.
- Expertise in Genre: Young adult, romance, and fantasy.
- Pros: Expert knowledge of social media trends and platforms, affordable packages, and a large network of book bloggers and influencers.
- Cons: Not the best choice if you are looking for traditional media coverage.
- Address: London, England
6. The Book Marketer
The Book Marketer is a team of experts with backgrounds in publishing and digital marketing. They offer a range of services from building an author website and setting up a mailing list to running targeted digital ad campaigns. They have a reputation for transparency and providing a clear return on investment for their clients.
- Specialization: Digital marketing and author platform building.
- Expertise in Genre: Business, technology, and science non-fiction.
- Pros: Data-driven approach, comprehensive digital services, and a focus on long-term author success.
- Cons: Less emphasis on traditional PR.
- Address: Bristol, England
7. Page Turner Marketing
Page Turner Marketing is a firm that focuses on helping fiction authors generate buzz for their books. They specialize in creating compelling book trailers, social media graphics, and running influencer campaigns. They understand how to get readers excited about a new story.
- Specialization: Fiction book promotion.
- Expertise in Genre: Thrillers, mystery, and historical fiction.
- Pros: Creative and visually appealing marketing materials, and good connections with book influencers.
- Cons: Their services are limited to fiction genres.
- Address: Oxford, England
8. Word of Mouth Press
Word of Mouth Press is a PR agency that focuses on securing book reviews and features in high-profile literary magazines and newspapers. They have a strong reputation for working with literary fiction authors and getting their books noticed by critics and award committees.
- Specialization: Literary publicity and media reviews.
- Expertise in Genre: Literary fiction, poetry, and narrative non-fiction.
- Pros: Great for authors seeking literary credibility and critical reviews.
- Cons: Their services are highly specialized and not for everyone.
- Address: Glasgow, Scotland
9. The Indie Author Network
The Indie Author Network is a comprehensive service for self-published authors. They offer everything from formatting and cover design to marketing and distribution support. Their marketing services include social media management, email marketing, and running Amazon ad campaigns.
- Specialization: All-in-one services for independent authors.
- Expertise in Genre: All genres, with a focus on commercial fiction.
- Pros: A convenient one-stop shop for all your self-publishing needs.
- Cons: As a broad service, they might not have the same depth of expertise in one specific area as a specialized firm.
- Address: Cardiff, Wales
10. Digital Bookshelf
Digital Bookshelf is an agency that focuses on digital marketing for e-books. They specialize in running ad campaigns on Amazon, Kindle Unlimited, and other platforms. They also provide consultation on pricing strategies and keyword optimization to help your e-book get discovered.
- Specialization: E-book marketing and promotion.
- Expertise in Genre: All genres of e-books.
- Pros: Deep expertise in the e-book market, data-driven approach, and a focus on ROI.
- Cons: Their services are limited to digital formats, so they won’t help with print book marketing.
- Address: Birmingham, England
11. Press Release Experts
As their name suggests, Press Release Experts focuses on writing and distributing press releases for authors. They have a wide network of media contacts and can help you get your book featured in local, regional, and national news outlets.
- Specialization: Press release writing and distribution.
- Expertise in Genre: All genres.
- Pros: A very cost-effective way to get some media attention.
- Cons: This is a limited service and should be used as part of a larger marketing plan.
- Address: Edinburgh, Scotland
12. Book Launch UK
Book Launch UK is a service that helps authors plan and execute successful book launch campaigns. They provide a range of services, including event management, social media promotion, and press outreach, to ensure your book gets the attention it deserves on its release day.
- Specialization: Book launch campaigns.
- Expertise in Genre: All genres.
- Pros: A great choice for authors who want a big, splashy launch.
- Cons: Their services are limited to a specific time frame around your book’s release.
- Address: London, England
13. Fiction First Marketing
Fiction First Marketing is a boutique firm that specializes in marketing genre fiction, including romance, fantasy, and science fiction. They understand the unique communities and platforms where genre fiction readers congregate and can help you connect with them.
- Specialization: Genre fiction marketing.
- Expertise in Genre: Romance, Fantasy, Sci-fi.
- Pros: Deep knowledge of the genre fiction market and community.
- Cons: Not suitable for non-fiction authors.
- Address: Leeds, England
14. The Author Platform
The Author Platform is a service that helps authors build their brand and online presence. They provide consultation on creating a professional website, starting a blog, and using social media to connect with readers. They focus on building a long-term, sustainable career for authors.
- Specialization: Author branding and platform building.
- Expertise in Genre: All genres.
- Pros: Excellent for authors who are new to building an online brand.
- Cons: Not a full-service marketing agency.
- Address: Manchester, England
15. The Kids’ Book Marketer
The Kids’ Book Marketer is a specialized service that works exclusively with children’s book authors and publishers. They understand the unique market for children’s books and can help you reach parents, teachers, and librarians. Their services include school visits, social media promotion, and media outreach.
- Specialization: Children’s book marketing.
- Expertise in Genre: Children’s books.
- Pros: Deep expertise in a specific and important niche.
- Cons: Not suitable for any other genre.
- Address: London, England
16. Academic Book Marketing
Academic Book Marketing is a service for authors of academic and scholarly works. They understand the specific challenges of marketing in this field and can help you reach scholars, students, and institutions. They focus on securing reviews in academic journals and promoting your book at conferences.
- Specialization: Academic and scholarly book marketing.
- Expertise in Genre: Academic non-fiction.
- Pros: Expert in a highly specific and professional niche.
- Cons: Not for commercial or general interest books.
- Address: Cambridge, England
17. The Self-Published Guru
The Self-Published Guru is a consultancy service for independent authors. They provide one-on-one coaching and guidance on creating and executing your own book marketing plan. They teach you the skills you need to become your own best marketer.
- Specialization: Marketing consultancy and coaching for self-published authors.
- Expertise in Genre: All genres.
- Pros: Teaches you long-term skills and strategies.
- Cons: This is a consultancy, not a done-for-you service, so you will be doing the work yourself.
- Address: Sheffield, England
How Much Does It Cost to Market a Book in the UK?
The cost of book marketing services in the UK can vary dramatically, from a few hundred pounds for a basic a-la-carte service to tens of thousands for a comprehensive, full-scale campaign. The price is influenced by several factors, including the agency’s reputation, the length of the campaign, and the specific services included (e.g., social media ads, press outreach, author branding).
- Budget-Friendly Options (£200 – £1,500): At this level, you can typically expect to get a single, focused service. This might include a professional press release distributed to a targeted list of journalists, a short-term social media blitz, a paid book promotion on a popular mailing list, or a professional book trailer. This is a good starting point for authors on a tight budget.
- Mid-Range Packages (£1,500 – £5,000): This is where you can get a more integrated and longer-term campaign. A package in this range might combine a digital advertising campaign (like Amazon Ads or Facebook Ads) with a coordinated blog tour and a series of professional social media graphics. Many agencies offer packages at this price point that cover a 4- to 6-week launch period.
- Comprehensive Campaigns (£5,000+): For this investment, you can secure a full-service marketing and PR campaign. This typically includes a dedicated publicist, media outreach to national newspapers and TV/radio, professional author branding, a robust digital advertising strategy, and an ongoing content marketing plan. These services are often used by authors who have a significant advance from a publisher or are treating their self-published book as a serious business venture.
It’s essential to be clear about your budget and goals before approaching a marketing service. Ask for a detailed breakdown of costs and what results you can realistically expect to achieve.
Conclusion
Finding the right book marketing service is a crucial step in your journey as an author. Whether you choose a full-service agency, a boutique firm, or a consultant, the key is to find a partner who understands your vision and can help you reach your goals. Take some time to review their past work and schedule a consultation to find the perfect fit.
Let me know if you would like me to dive deeper into the marketing strategies for a specific genre, like fantasy or non-fiction, or if you’d like to explore some of the specific tools and platforms these services use.
